Facebook Ads are a powerful tool to reach a high-quality audience – one that’s deeply related to the product you’re advertising.
Plus: Facebook has over 1 billion active users accessing the platform through mobile on a monthly basis!
This basically means Facebook is simply amazing for affiliates who wanna promote offers within that range of products.
There are super useful tips we’ll be sharing with you.
Our goal?
To make sure you’re gonna reach your product’s die-hard fans while also optimizing costs.
We’re gonna help you create a hyper profitable campaign, so that you can be the king of affiliate marketing.
Without any further ado: here are our 9 awesome Facebook Ads tips!
Facebook Advertising Tips – The Ultimate List
1. Be Smart About WHERE to Promote (High ROI Segments)
We’ll always be aiming towards getting the best return on investment we can (ROI).
We do that by running offers in countries with a low CPM (or CPC, for that matter) but which showcase a high Revenue per Mile (visits) rate.
In other words: the least we can invest, for the most we can generate.
However, there are some countries where we must invest more in order to get amazing results.
Take a look at the following content table:
Source: Data from Facebook Ads reach estimates, and Mobidea’s RPMs from March 2017
These countries are sorted by traffic cost and reach, for a daily budget of 20€, as of March 2017.
You can see that – in some cases – the RPMs of the offers for a given country largely surpass the cost.
What are these, you ask?
Our ready-to-be-explored goldmines!
That’s right!
2. Know the Tools you Can Use
Audience Insights: this is the most important tool you need to help you work your niche on Facebook! Indeed, it’s one of the best Facebook Ads tips we can give you!
There, you can search and select Fan Pages, Profiles and interests related to your niche.
Get a grip on how many out there fit your ad and then smash it like a pro.
Source: Facebook Audience Insights
Creative Hub: nice to use when you wanna get inspired and explore different types of ad sets available.
Power Editor: use it to create your posts and analyze data. Know your costs, reach, impressions, clicks, CPM, CPC, CTR. Basically, everything that you can squeeze will help you make it bigger and better.
Source: Facebook Power Editor
3. Learn About the Best Campaign Types to Run
This is one of the most important tips for Facebook Ads so pay attention!
Facebook gives you a wide range of campaign types to select from. We’ll give you two types to focus on.
We guarantee they’ll generate awesome interaction at a lower cost.
Traffic – also known as the “Website Clicks” campaign. It’s meant to bring users to your landing pages. Tip: you can optimize the cost by paying on a CPC basis.
Engagement – “Get more people to see and engage with your post or Page. Engagement can include comments, shares, likes, event responses and offer claims.”
Make sure you use relevant text and images for both these types.
Even the use of videos will increase your relevance score and interaction, while giving you more impressions at a lower CPC/CPM.
Tip: before launching your campaign, always make sure that you’re following Facebook’s Policies.
Pay special attention to the ads section.
4. Your Targeting is One of Your Best Friends
Almost the same as saying “know your user”, or your client.
Let’s think about the kind of product you’re advertising: who’s more likely to acquire it?
What’s their gender?
What’s their main age range?
And what do these users like?
What are their interests?
This is how you’ll reach people who are actually interested in your products.
Ever noticed you’re always seeing ads of things you like or that you usually work with on your News Feed?
That’s good targeting right there, by that specific advertiser.
Finally, go over all the other specific details, so as to make sure you’ll reach the target you want your product to hit.
For example, if we wanted to promote a travel product, we’d be aiming at those users who are interested in “travel”, “paradise” and “tourist attractions” (Interests), but also who may have “used a travel app in one month”, which is a Behaviour.
Then, you can even try and go into even more detail.
Fan Page targeting: if you wanna use this feature accurately, target the exact name of a specific Fan Page. At times, when you’re targeting an interest, the person may not like that interest.
Maybe, they’ve liked a brand that they won’t usually buy, for instance.
However, if you target the fan page of that specific interest, you’re sure to lure more users!
Why?
Because nobody is gonna join a fan page unless they’re fans of that specific subject!
Keywords which aren’t linked to fan pages are usually presented as an association keyword.
That may not be good all.
You should stick to what you know, and aim at specific fan pages with high engagement.
Find the exact Fan Page you wanna target inside the Facebook Audience Insights Tool.
It’s not El Dorado. Even so, it’s always a cool tool that’ll help you research your niche’s main subjects.
Use this tip to understand the interests that make your audience go crazy.
Groups Targeting: check the “About” section of the group or page. You should be looking for tags (keywords) that are used to describe it.
Then, set up a campaign.
Your campaign should have a target keyword which is #1 and then another which is #2, and then #3… the quantity of keywords you feel like going for.
The more keywords you actually pick, the more specific your targeting is gonna be!
It’s not gonna be the case for that specific Facebook group.
Even so, it’s probable that you’re gonna be targeting users who’ve liked that particular page.
What about those nasty “unavailable” fan pages?
You can use the same old trick, alright!
Audience Size: try aiming at audiences with a potential reach that’s lower than 75.000, meaning that you have to be mega specific.
